Style Directions
This page is here to make style direction easier. Each route keeps the same live CVC product, but pushes the visual language differently. Tell me which one feels closest.
Direction 1
The most conservative and enterprise-safe route. Cleaner hierarchy, stronger trust cues, restrained color, and clearer route separation.
Healthcare, procurement, sponsor trust, and buyer credibility.
Sharper structure, less decorative styling, stronger blue/orange CTA split.
Direction 2
More “clinical platform” in tone. Still professional, but with slightly stronger section contrast, data emphasis, and clearer workflow blocks.
Decision pages, structured workflows, and information-dense product surfaces.
More panel contrast, stronger banding, slightly more assertive product feel.
Direction 3
Lighter and more content-led. Good if you want pages to feel more readable and report-like, with fewer “app” cues and less chrome.
Vendor pages, Why CVC, policy pages, and written review presentation.
Less panel density, more whitespace discipline, stronger text hierarchy.
Direction 4
Keeps trust and clarity, but leans harder into sponsor support, managed RFP services, and clearer commercial route signalling.
Sponsor-side pages, support routes, and managed-selection positioning.
Stronger CTA emphasis, more commercial confidence, clearer service-led messaging.
How to Direct Me
Tell me the direction number and what you want to borrow from it.
“Direction 1 overall, but use Direction 3’s content spacing on vendor pages.”
Point to a page as well: homepage, vendor page, sponsor RFP, For Vendors, or policy pages.
For CVC overall: Direction 1 with some Direction 3 influence on content-heavy pages.
